Fuji 400H filter for soft, airy portraits

The film behind the airy wedding look

Fujifilm Pro 400H was a professional color negative film known for pastel color and soft greens. Wedding and portrait photographers often overexposed it to get bright, light-filled images with gentle skin tones.

Fujifilm discontinued it in 2021, and photographers still miss it. Its style lives on in presets like this one.

What this preset does to your photo

Contrast is lowered slightly and brightness raised, so the image feels open and light. Green is lifted most in the highlights, giving bright areas a faint fresh, minty quality. Saturation rises a little and the temperature is only slightly warm.

A split tone cools the shadows with a soft blue-grey and warms the highlights with cream. Grain is very fine and the vignette is light.

Together these changes keep skin gentle and stop colors from getting heavy. Whites stay clean and bright rather than yellow, which is a big part of why the original film suited white dresses and bright rooms.

How to get the best result

Bright, soft light is essential. Sit near a large window or in open shade outdoors. Dim rooms lose the airy quality because there's not much light to lift.

The Polaroid or Minimal frame suits the gentle palette, and the Triptych layout gives three larger, calmer portraits.

In the editor, the look also helps photos that came out a little harsh. The lower contrast softens hard shadows, and the before and after compare shows how much it opens up the image.

Tips

• Let the room be bright. This look loves light.
• Light clothes and plants pick up the soft greens.
• Try it for couple shots and engagement photos.
• Pair with a white or cream background.

Questions